May I ask how you heard of me?
This helps us determine which marketing methods are working. This also lets us know if this is a cold call (magazine ad, phone book) or a warm call (referral from another vendor or bride). If you say you found me on the Internet, I like to ask if it was via a link from a certain Web site or through a search engine. If it’s the latter, I’ll even ask what you typed in for your search.
What is your wedding date?
If your first question is on your prices and packages, we don’t want to go into a detailed explanation just to find out we aren’t available anyway. If I’m already booked, I will ask you if you would like referrals of other videographers I know. This is a good time to return favors. I will also refer you to our local association Web site, http://www.weva.com/, and tell her she can fill out a form on the site so videographers who are available will contact her.
What is the time and location of your ceremony and reception?
Asking this question will help us determine if we will be needed for 4 hours or 12 hours and if we will be driving for 15 minutes or 90 minutes. Your reception location will also give us an indication of her wedding budget. It’s safe to assume that a wedding at a downtown hotel will have a bigger budget than your local VFW Hall.
What are you looking for in a wedding video?
We will listen closely and take notes because we need to know if we can provide what the you are looking for. Does you want special messages, bridal preparations, two or more cameras? If you don’t know, we can help you with some options.
What have you seen that you liked and don’t like?
Some brides want wedding-day preparations, others don’t. Some like special messages, black & white, and slow-motion, etc. We need to take notes on both so we can show you examples of what she likes, and not waste her time talking about things she doesn’t.
Have you talked to other videographers? How much do you know about video?
Some brides need more education about video than others. If a bride tells me that I am the first videographer she has called, then I will spend more time explaining the differences in video equipment, editing, and different shooting styles. If a bride tells me she has already talked with six videographers, then I will quickly move to what I do and how I differ from others. If a bride telles me who else she has seen, I’ll know who I‘m competing with.
Can I give you some referrals for other services?
If you tells me you have everything, then I will ask who the photographer is, who the entertainment is. I’ll mention that I’ve been in business for over 15 years and am curious to know if it’s anyone I have worked with before. You may feel more comfortable if I know the other vendors. This will also help us determine what “style” of wedding you are having. If the you still need a vendor, I can make some recommendations.
Do you have a budget for videography?
I don’t always ask this question. All of the above information helps me know if I should ask. If this appears to be a low-budget wedding, I will ask. If the bride was referred from another bride or a high-quality vendor and she has a high-end reception site, I assume she can afford me. If she doesn’t ask your price, you can assume it’s not her first priority.
Final question: May I hold the date for you, or would you like to schedule an appointment to view more video?
In order to hold the date, I require a signed contract and a one-third down non-refundable reservation fee. I’ve had some brides offer to send the reservation fee because they have watched their friend’s video. Others will want to come in for an appointment. Some say, “Let me talk to my fiancé and I will get back to you.”
I will then ask you if I can call you back to follow up. Follow-up is an important step with each potential bride—just as important as asking the right questions.