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While working within a tight wedding budget, professional videography is usually the first service couples chose to remove; it’s viewed as a “nice to have” and not a necessity. Although friends and family members can videotape your wedding with their home camcorder, chances are they do not have the professional experience, or the equipment, to create a quality wedding film.

Professional wedding videographers have the training, and experience, to capture all the details of your wedding; they are aware of the importance of lighting, camera angle, sound quality and interference, and capturing the right content. Unlike amateurs, they will never forget to film a specific event, they will not run out of tape/space, forget to take the lens cap off, and their footage will be clear and steady.

Professional wedding videographers have mastered the art of telling the story of your wedding day. They know the “money” shots and how to manipulate the camera to produce quality footage. When editing, they can add music, special effects, and moving transitions to create a high-quality, professional wedding movie that you will be proud to show others and will cherish for years to come.

Here are some key events that videography can capture:

Your Wedding Music
Thirty years from now you’ll be able to hear your wedding song, the YMCA, and the other songs of the moment that you insisted the band or the DJ played at your reception.

Capturing Wedding Vows and Toasts
You can preserve the audio of you saying your wedding vows and those two important words “I do.” You can also capture the speech made by your parents that didn’t leave a dry eye in the house, the always hilarious best man’s toast, or a heartfelt speech by your maid of honor.

Action Shots
A wedding video will show your walk down the aisle, the cutting of the cake, the way you moved during your first dance, and the way some of your guests *attempted* to dance.

Video Captures Humor
Some of your favorite memories from your wedding will be the funny ones. While photography is great at catching an expression on someone’s face, video captures the physical and verbal comedy that lead up to the funny expression – it tells the full story. Consider this – when was the last time you saw a comedian release a standup comedy photo album?

I’m still not sure!
If you’re still not sure if you want a wedding video or not, err on the side of caution and do it! A recent national survey (1) of brides provided some interesting results about using a professional videographer.

Survey results showed that during the planning stages, over half (54%) of the brides surveyed ranked video as one of the Top 10 most important bridal services; however, after the wedding 79% of brides ranked video as one of the Top 10 most important bridal services. Why the increase? After experiencing the day and accessing the value of each vendor, brides were able to form more informed views.

One of the most disconcerting findings of the survey was the number of brides who had regret over not using professional videographers. Among brides who did not use a professional videographer, 49% reported they would hire a professional if they had the chance to do it over again.

You cannot recapture the moments that take place during your wedding day. No matter how great of a storyteller you may be, you’ll never be able to recapture the experience as vividly as a live record of the events. If you’re worried about looking foolish and you’re too embarrassed to show others your wedding film, just remember that you can always choose not to show someone the wedding video. You can’t choose to watch something that was never created.

Videography vs. Photography
When planning wedding or special event, photography is usually the first thing that comes to mind (for most people) when thinking about preserving the memories of that special day. After all, photography has been readily available since the turn of the century and over time has become an important part of our everyday lives. As a result of historical tradition, videography often takes a backseat to photography for most brides when they’re budgeting their wedding.

Both can be expensive and while it’s tempting to choose one over the other, both are very different art forms and offer something unique to the wedding experience.